Honma and Bugatti have launched a co-branded golf club collection, with the top set priced at a staggering $72,000.
The collection includes three product lines spanning irons, drivers, woods, wedges, and a putter. The flagship BERES Super Premium line comes in three tiers at $12,500, $25,000, and $72,000, with design details pulled from the Bugatti Tourbillon hypercar, including the horseshoe grille and C-line worked into the clubhead architecture.
The $72,000 set is a complete 13-piece bag — driver, two fairway woods, a utility, six irons, two wedges, a putter, a limited-edition cart bag, and headcovers.
RELATED: Jordan Spieth Tests L.A.B. Golf Mallet at Travelers Championship Pro-Am
For golfers more focused on performance, the Tour World Premium Collection is built on Honma’s professional TW777 platform, with a titanium-carbon composite driver and precision CNC-milled forged irons. Sets start at $6,500.
The collection also includes a standalone putter priced at $3,200 and $9,600, with a head profile referencing the rear silhouette of the Tourbillon.
RELATED: Justin Rose Signs With McLaren Golf as First Global Ambassador and Investor
Honma was founded in Yokohama in 1958. Bugatti was founded in 1909. The $72,000 set is not even Honma’s most expensive offering. That distinction belongs to the BERES 7 Star Fuji Limited Edition, priced at $399,000.
