LIV Golf paid Greg Norman more than $9.4 million in September 2025, roughly eight months after Scott O’Neil replaced him as CEO, according to court documents filed Thursday. The league’s founding CEO received a settlement of about $5.8 million, plus a $3.6 million bonus the same day.
O’Neil was paid even more. LIV’s current CEO received more than $13.6 million between Sept. 12, 2025 and Aug. 28, 2026, including payroll, bonuses, benefits, retention payments and expense reimbursements.
The largest was a $6.375 million retention bonus on June 24, less than three months before LIV filed for Chapter 11. O’Neil also received a bonus of about $2.7 million on Feb. 13.
O’Neil was one of several executives paid to stay. LIV paid about $15.6 million in retention payments to top executives before the bankruptcy filing. Chief financial officer David Phillips was paid more than $3.3 million, and chief legal officer John Ruzich received about $2.6 million.
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The filings also show what LIV paid the people brought in to fix it. Eugene Davis and Jon Zinman, who joined as independent directors in April to oversee the restructuring, each earned $150,000 a month.
Those payments came as LIV fell behind on its bills. Fresh Tape Media, which produced LIV’s preseason media event in January, is seeking $1.23 million. Mobii Systems, which supplied the league’s “Any Shot, Any Time” streaming feature, says it is owed more than $1.1 million.
Deltatre, a sports-technology company, says it is owed nearly $860,000. Fantasy Interactive, which built and maintained LIV’s app and website, has filed $992,870.75 in unpaid invoices.
In August, O’Neil said the league was “doing everything we can to make sure we can do right by them.” LIV laid off the majority of its staff in September.
The broadcast side shows up in the filings too. LIV lists a $1,406,000.16 prepayment to David Feherty, its lead analyst since leaving NBC in 2022. The entry appears in LIV’s schedule of assets, under prepayments on executory contracts, leases, insurance, taxes and rent.
Analyst Jerry Foltz is listed among LIV’s creditors. LIV also owed $25,804.26 to Run Like a Deer, Inc., the company owned by comedian Andrew Santino, who created broadcast content with LIV, though LIV marked that claim as disputed.
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Feherty never hid why he made the move. “I hear, ‘Well, it’s to grow the game.’ Bulls—. They paid me a lot of money,” Feherty told the Toledo Blade in August 2022.
He later added more nuance in an interview with GOLF’s Michael Bamberger. “Money was one of the main motivators, but it was also the opportunity to be a lead analyst,” Feherty said. “That meant a great deal to me.”
Many other amounts in the filings remain unknown. In the 292-page document listing LIV Golf Incorporated’s assets and liabilities, the word “undetermined” appears 808 times, per GOLF.com. That includes the amount owed to Phil Mickelson.
LIV plans to relaunch in 2027 with players holding a majority stake. The deadline for players to commit to LIV 2.0 is Oct. 25.
