Matt Kendrick has stepped down as CEO of Good Good Golf, according to a memo seen by Business Insider. President Joe Flannery is also parting ways with the company. Nahid Giga, a Good Good co-founder and early investor, will step in as interim CEO effective immediately.
Alex Puchala, who leads finance and operations at Good Good, notified staff of the decision directly. He called it a difficult day for the company, saying Kendrick “helped build something extraordinary that exceeded all expectations” and brought countless new fans to the sport. What started as a small group of friends playing golf, he wrote, has grown into a global community.
Puchala said Giga’s appointment is meant to provide stability through the transition, and that Garrett Clark and the rest of the creator team will continue producing content as usual. Puchala will remain COO and CFO, overseeing day-to-day operations. He added that the company is encouraged by continued support from the Good Good community and remains focused on its next chapter.
Good Good Team — I wanted you to hear this news directly from me. Effective today, Matt has decided to step down as CEO of Good Good and Joe has chosen to part ways as well.
This is a difficult day for the entire Good Good family. Matt helped build something extraordinary that exceeded all expectations and continues to bring countless new fans to the sport. What began as a small group of friends playing golf is now a growing global community.
To ensure stability through this transition, Nahid Giga, Good Good co-founder and one of our first investors, will step in as interim CEO, effective immediately. Garrett and the creator team will keep doing what they do best, making great content and engaging our fans who are eager to see and hear from us. I will remain COO and CFO, and will continue to oversee day-to-day operations.
We’re encouraged by the continued support of the Good Good community, and we remain focused on moving forward and building the next chapter of the company.
My door is always open if you have any questions, or simply need to talk.
Onward,
Alex
The moves come as fallout continues from a controversial ad for a co-branded Callaway driver. The ad featured Good Good co-founder Garrett Clark shoving fellow creator Alexis Miestowski and was widely criticized for depicting violence against women. Good Good deleted the ad after backlash, but Callaway ended the partnership anyway.
RELATED: Good Good Deletes Callaway Driver Ad After Backlash
Kendrick publicly criticized Callaway on X after the split, accusing the company of asking Good Good to take the fall for an ad Callaway had approved. Good Good had already fired members of its marketing team responsible for the ad.
Retailers Dick’s, Golf Galaxy and PGA Tour Superstore had already pulled Good Good merchandise amid the backlash, and Golf Channel canceled the season of its Big Break x Good Good series after Good Good stepped away as title sponsor of the PGA Tour’s new Good Good Championship.
RELATED: Dick’s, Golf Galaxy, PGA Tour Superstore Pull Good Good Merchandise Amid Backlash
