Good Good CEO Matt Kendrick posted a series of tweets attacking Callaway and Golf Galaxy early Friday morning, accusing Callaway of orchestrating a “coordinated media blitz” against Good Good following the fallout from a controversial co-branded driver ad. In a since-deleted reply to another user, Kendrick said he was “not opposed” to suing Callaway.
Kendrick’s initial post went up just before 4 a.m. ET. “Interesting that @CallawayGolf asks us to make an ad then approves it then asks us to take the fall then drops us in a coordinated media blitz and covers it up by giving a million dollars away thinking everyone will be ok with it,” he wrote. He added, “30 for 39 will be legendary,” referencing ESPN’s 30 for 30 series. The post drew nearly 4.5 million views in under seven hours. Kendrick also replied to several other users, including Barstool Sports personality Dan “Big Cat” Katz.
Hours later, Kendrick spoke with Front Office Sports and walked back the legal threat. “No, we’re not thinking about that,” he said. “It was just off the cuff responding to a comment.” Kendrick also addressed the ad itself, which was pulled last week after online backlash and led Callaway to end its partnership with Good Good. He said he did not see it before it was posted. “Our marketing team saw it. Callaway said they approved it, and that went through their marketing team, as well,” he said. “I don’t approve every social post that goes up. That doesn’t come across my desk.”
Good Good has since removed the staff responsible for the ad, per Kendrick. “We removed people responsible for the ad,” he said, though he did not specify names or roles.
RELATED: Good Good Deletes Callaway Driver Ad After Backlash
On the decision to pull the ad and issue a joint statement with Callaway, Kendrick said the two companies worked together. “I came out and said, ‘Hand up. We want to make sure that we take responsibility for what we did.’ And we did make the ad.”
Kendrick confirmed Good Good’s deal with Callaway was set to expire at the end of 2026, and that the two sides had been discussing an extension before the ad aired. Callaway ended the partnership early following the backlash.
The fallout has extended beyond Callaway. Good Good pulled out of its PGA Tour sponsorship, which was set to put its name on the Good Good Championship in Austin. Kendrick praised the Tour’s handling of the split. “The communication I had with them was first class,” he said. Golf Channel also canceled its upcoming Big Break x Good Good series. Kendrick called Golf Channel “unbelievable” partners through the situation. Golf Galaxy and Dick’s have also pulled Good Good merchandise from shelves.
RELATED: Dick’s, Golf Galaxy, PGA Tour Superstore Pull Good Good Merchandise Amid Backlash
Callaway announced it is donating $1 million to organizations that work to prevent violence against women. Kendrick said Good Good is taking a similar step. “We have already come out and said we’re giving the proceeds of the driver away to a local organization,” he said.
Kendrick also addressed Alexis Miestowski, the woman shown in the ad. “I have spoken to her, and she has had a tough week,” he said. Good Good cofounder Garrett Clark addressed the controversy in a video earlier in the week, which Kendrick called “very genuine.”
Asked why he returned to X after days of silence, Kendrick pointed to the toll on his family. “It’s just been tough with everything I’ve seen from what’s come towards my family,” he said. “You don’t like being kicked when you’re down.”
Kendrick said Good Good’s investors have stayed supportive throughout. “They’ve been in the war room with us through this process every day,” he said. He added that the company is reviewing its internal processes going forward. “We realized we have to put better processes in place,” he said. “We’re looking at the right people in the right places as well.”
