Golf Channel announced it will not complete this season of “Big Break x Good Good.” “Following recent developments involving Good Good, and including the fact that the intended outcome of the series can no longer be fulfilled, Golf Channel will not be able to complete this season of Big Break as planned,” the network said in a statement. Golf Channel said it is “disappointed for the 12 competitors, our production team that worked tirelessly on the season, and the show’s passionate fans,” and confirmed Big Break will return in 2027.
The news comes as Good Good has also stepped away as title sponsor of its PGA Tour Fall Series event in Austin, Texas, the company announced in a separate statement.
“After thoughtful discussions with the PGA Tour and careful reflection, we have decided to step away as sponsor of the tour event in Austin this fall,” the statement read. “We recognize that we have work to do as an organization, and our focus right now is on our team, our culture and ensuring we learn from this situation.”
Good Good said it remains “grateful” for its relationship with the PGA Tour and hopes “to work together again in the future.”
The PGA Tour confirmed the decision in its own statement. “The PGA Tour has been informed of Good Good Golf’s decision to step away as sponsor of the event in Austin, Texas, this fall,” the tour said. “We agree with their decision to use this time to focus on their organization and the work ahead.” The tour said the tournament will continue as scheduled from Nov. 12-15, 2026, and that it would “provide an update on sponsorship plans at a later date.”
RELATED: Callaway Ends Partnership With Good Good
Both moves cap two weeks of fallout from the Good Good driver ad controversy, which prompted Callaway to end its relationship with Good Good, effective immediately, the company announced in a statement. Callaway also committed $1 million to organizations working to prevent violence against women, provide resources to survivors and advance education and awareness efforts.
“Over the last several days, we have listened and reflected deeply on the hurt and disappointment caused by the video we reposted,” the statement read. “Unequivocally, violence against women is unacceptable and should never be trivialized, normalized, or used as entertainment.”
Callaway also acknowledged its own process failures. “In this instance, our content review process was not comprehensive enough,” the company said. “We have taken appropriate internal corrective actions and significantly strengthened our approval procedures to help ensure this does not happen again.”
“These actions do not undo the harm caused or excuse our role in it,” the statement continued. “We sincerely apologize to everyone who was hurt, disappointed, or offended by this incident.”
The ad, produced by Good Good to promote its co-branded driver with Callaway, showed co-founder Garrett Clark shoving fellow creator Alexis Miestowski to the ground as she reached for the club. Clark then stood over her and said, “Do not touch my new driver.”
Good Good deleted the video within 24 hours and issued an apology. Callaway’s statement follows an earlier one from CEO Chip Brewer, who said the ad “was approved by Callaway prior to posting.” “That approval should never have happened,” Brewer said. “Mistakes were made and we are taking the matter very seriously.”
Clark addressed the ad directly in an eight-minute video posted to his X account, apologizing for “playing the role in this skit, in this ad, at the magnitude that I did.” He said the ad was meant to parody the movie “Obsession.”
RELATED: Good Good Deletes Callaway Driver Ad After Backlash
The fallout extended well beyond the two companies. Target, Golf Galaxy, Dick’s Sporting Goods and PGA Tour Superstore all pulled Good Good merchandise from their stores and websites, per Front Office Sports. A PGA Tour Superstore spokesperson said the video “does not reflect our values or our commitment to making golf welcoming for everyone.”
RELATED: Big Break x Good Good Premiere Postponed After Title Sponsor Pulls Out
PGA Tour CEO Brian Rolapp had addressed the controversy earlier in the week, saying Good Good’s initial response “was disappointing.” “It was a bit defensive and late,” Rolapp said. “But I think the responses are getting better.” Asked at the time whether it would affect the title sponsorship, Rolapp called it a “fluid situation.”
Good Good CEO Matt Kendrick had sent an internal memo to staff, obtained by Front Office Sports, saying the company was “reviewing our creative and approval processes and bringing more perspectives into those decisions before content is released.” Kendrick said he would personally review marketing content “for the foreseeable future” and that proceeds from driver sales tied to the campaign would go to an organization supporting women in the local community.
Good Good was founded in 2020 and has grown to more than 2.1 million YouTube subscribers. The company closed a $45 million funding round in March 2025.
