Golf Galaxy and its parent company, Dick’s Sporting Goods, pulled Good Good Golf merchandise from stores and online Tuesday. A search for Good Good on Dick’s website currently returns no results, and the brand’s products are no longer listed on Golf Galaxy’s site.
Several PGA Tour Superstore locations have also removed Good Good merchandise, per Front Office Sports, with one New Jersey store manager telling the outlet the move came in response to backlash over the brand’s controversial Callaway driver ad.
The Golf Channel announced late Tuesday it is postponing the premiere of “Big Break x Good Good” by a week to allow for “necessary production updates following a request from one of the show’s sponsors to remove its branding from the series.” Prior promotional materials for the show used the phrase “presented by Golf Galaxy.”
RELATED: Big Break x Good Good Premiere Postponed After Title Sponsor Pulls Out
Good Good CEO Matt Kendrick told the Wall Street Journal the company is fully owning the mistake, saying, “the buck stops with me and we should have had better processes in place.” Kendrick said the ad, which depicted co-founder Garrett Clark shoving a woman to the ground, was intended to spoof the horror movie “Obsession.” Kendrick also sent staff a memo saying Good Good will donate all proceeds from the driver campaign to a local organization supporting women.
Callaway also addressed the controversy Tuesday, with CEO Chip Brewer saying in a statement that the company “sincerely apologizes” and is “conducting both internal and external investigations.”
Speaking at a Tour Championship press conference Tuesday, PGA Tour commissioner Brian Rolapp said Good Good’s initial response to the ad fell short. “I think their initial response was disappointing,” Rolapp said. “It was a bit defensive and late… but no, we were disappointed with what we saw.” Asked about Good Good’s title sponsorship of the Tour’s Fall Series event in Austin, Texas (Nov. 12-15), Rolapp called the situation “a bit of a fluid situation” and said the Tour would continue to monitor it.
RELATED: Brad Dalke Leaving Good Good Due to Family Health Issues
Competitor brands are capitalizing on the moment. Takomo Golf posted an image of a woman holding its Ignis D2 driver with the caption “Touch Our Driver,” a reference to the line from the Good Good ad, while PXG posted a video of women golfers using its drivers, captioned “Our drivers play nice with everyone. #SheGolfs.”
The retail pullback comes as Good Good’s retail footprint had been expanding rapidly. The brand grew from roughly 800 to 4,000 retail doors over the past year, and its hats reportedly ranked among the top sellers at both Dick’s and Golf Galaxy in 2025.
Dick’s also posted its worst trading day on record Tuesday, with shares dropping about 30 percent after the company reported weak second-quarter earnings and cut its full-year profit outlook.
